"The Secret to Writing Emails That Actually Get Opened and Read"
We’ve all been there—spending time crafting an email, hitting send, and then… silence. No replies, no clicks, just your email sitting in inbox limbo. It’s frustrating, right? But here’s the thing—writing emails that grab attention and actually get read isn’t about luck. It’s about knowing how to connect with your audience in a way that feels personal, valuable, and worth their time. And the good news? It’s easier than you think.
1. Nail the Subject Line (Your First Impression Matters!)
Your subject line is the gatekeeper to your email. If it’s boring, vague, or overly “salesy,” it’s heading straight to the trash.
- Keep it short & intriguing (under 50 characters is ideal).
- Use curiosity or urgency (without sounding spammy).
- Make it personal—people love seeing their name!
Example Subject Lines That Work:
“You’re going to love this…” “Quick question, [First Name]?” “Here’s what no one tells you about [Topic]” This changed how I [Achieved a Goal]—will it work for you?”
2. Write Like You Talk (Ditch the Corporate Speak!)
Nobody enjoys robotic emails. The best emails feel like a personal message from a friend—not a cold, automated pitch.
- Avoid: “Dear valued customer, we are pleased to offer…”
- Instead: “Hey [First Name], I just had to share this with you!”
Pro Tip: Read your email out loud before hitting send. If it sounds stiff or awkward, rewrite it.
3. Hook Them in the First Line
Your opening line should make them want to keep reading. Don’t waste it on filler like “I hope you’re doing well.” Instead, try:
- A surprising fact: “Did you know 80% of emails never get opened?”
- A relatable story: “Yesterday, I almost hit ‘send’ on the worst email ever. Here’s what I learned.”
- A bold statement: “Most marketing emails suck—here’s how to fix yours.”
4. Keep It Short & Easy to Read
People skim emails. Big blocks of text? Nope. Short, punchy sentences? YES.
- Use bullet points, bold text, and spacing to break it up.
- Stick to one clear message per email.
- End with a strong call-to-action (CTA)—what do you want them to do next?
Example CTAs That Work:
- “Hit reply and let me know—does this resonate with you?”
- “Click here to grab your free [Resource]!”
- “Let’s chat! Book a call here.”
5. Make It Valuable (Give, Don’t Just Sell!)
Nobody likes getting emails that only push sales. The secret? Give before you ask. Share insights, tips, or something useful BEFORE making an offer.
Value-first email ideas:
- Share a quick win or actionable tip.
- Tell a personal story with a lesson.
- Offer a free resource (guide, checklist, or exclusive content).
Final Thoughts: Keep It Real & Keep Testing!
The best emails feel like a real conversation, not a sales pitch. Experiment, track what works, and most importantly—have fun with it!
Want to see email marketing done right? Join my Weekly Digital Mastery Newsletter where I share tips like this (without spamming your inbox 😉). Drop your email here and let’s connect!
Now tell me—what’s the best email subject line you’ve ever received? Let’s chat in the comments!
